Building Community Around Your Mobile App: Strategies for Lasting Engagement
After reading this article, you’ll: Understand why building an active user community is crucial for mobile app success, driving key metrics like retention, engagement, and organic growth through word-of-mouth Learn practical strategies for fostering community engagement, including social features, user-generated content initiatives, gamification systems, and strategic onboarding processes Master the ongoing requirements for maintaining a […]
Instagram Stories Beats Snapchat at Its Own Game
So many apps have ripped off Snapchat’s popular Stories feature that it’s become something of a joke among mobile app developers. Even Snapchat itself is in on it, as the company proved with its April Fool’s Day-exclusive Instagram filter. But the laughter may be catching in Snap’s throat. The company’s most direct competitor Instagram Stories […]
Don’t Start with the Sales Funnel: Start with the Value
“Value-added marketing” is a big buzzword in the mobile app development community these days. The concept of placing end-user value above all else is buzz-worthy for good reason: in the post-advertising mobile ecosystem, generating sales has less to do with exposure and more to do with gaining trust than ever before. …And the best way […]
How to Validate Your App Idea Before You Start Developing
We get dozens of messages a day asking the same question: “will my app idea succeed?” The answer is actually simpler to find than you might think, but there’s a catch: iPhone app development companies don’t know the answer. Sure, NYC mobile app developers can make an educated guess based on the successes and failures […]