ASO 2.0: Advanced App Store Optimization Strategies for 2025
Key Takeaways ASO evolves to ASO 2.0: App Store Optimization in 2025 goes beyond basic keywords. With over 1.5 million apps on each major store, succeeding requires a holistic approach that improves visibility and conversion. ASO 2.0 integrates advanced tactics – think AI-driven keyword intelligence, personalized content, and user engagement metrics – to help quality […]
How to Pre-optimize Your Mobile App Before Launch
This guest-post is courtesy of our partners at Gummicube. While preparing for an app’s launch, it’s key to consider how it’s going to be marketed. Pre-optimization is one way to do just that. Pre-optimization is an App Store Optimization practice where you research and build out the app’s metadata and creative sets in an effort […]