Freemium Pricing: Can it Work for My App?
In just a few years, freemium pricing for mobile apps has gone from an unusual fringe strategy to the dominant pricing scheme in the mobile app industry. How dominant? Well, in 2014 98% of all app revenue in Google Play came from freemium apps in the form of in-app purchases and monthly subscription fees. Apple […]
Ninety-Nine Problems: the Psychology of Mobile App Pricing
Scroll through the Apple App Store or Google Play and you’ll quickly notice that 99% of the top apps have something very conspicuous in common; they’re all priced in 99 cent increments. You don’t have to be a mathematician or iPhone app developer to notice that something’s afoot. While freemium pricing is undeniably on the […]
YouTube Announces YouTube Red Subscription Service Launch
The subscription model trend has reached a new titan in the industry; YouTube Red, YouTube’s new subscription-based service, is available as of October 28. Users on the fence about whether a subscription is worth the expense will have a chance to try a one-month free trial. When that trial ends, however, there’s a catch for […]