Building Buzz: Pre-Launch Marketing Strategies for Your Mobile App
Key Takeaways Start Early & Research Deeply: Successful app launches begin weeks (if not months) before release. Conduct thorough market research to define your target audience and unique value proposition. Apps that invest in pre-launch marketing 6–8 weeks ahead see significantly higher day-one retention (up to 30–85% improvements in some studies). Build Pre-Launch Buzz: Create […]
FinTech and the Future of Crypto
Perhaps it was a natural expansion of the cryptocurrency boom. Popular digital cryptocurrency options like Bitcoin or Dogecoin are an increasingly accepted form of payment for real-world items. This additional form of spending power moves cryptocurrency beyond a part of an investment portfolio. People with cryptocurrency investments have a digital wallet that holds electronic coins. […]
How to Pre-optimize Your Mobile App Before Launch
This guest-post is courtesy of our partners at Gummicube. While preparing for an app’s launch, it’s key to consider how it’s going to be marketed. Pre-optimization is one way to do just that. Pre-optimization is an App Store Optimization practice where you research and build out the app’s metadata and creative sets in an effort […]
Dogtown Media Featured as a Top Mobile App Developer in California by Clutch
At Dogtown Media, we specialize in mobile app development, grounded with expert knowledge in the internet of things, fintech, medical tech and user interface design. We are determined to take on your next project and create an app that will help your business grow. Clutch, a company that publishes unbiased reviews of B2B companies, has […]
Dogtown Media Named a Leading Mobile App Developer by Clutch!
Each year, Clutch publishes a press release naming the top service providers within certain industries. We’re proud to announce that Clutch has named Dogtown Media among the world’s leading mobile app developers this year. We’ve also been listed on Clutch’s sister website, The Manifest, a B2B news website that helps buyers through the process of […]
Boost Your Brand With These Tips From Our CEO and Other Business Leaders
Connecting with potential clients and customers can be a vexing conundrum. In a recent article for ReadWrite, author Frank Landman dives into this subject and takes a look at how business leaders like our CEO are rising above the noise to produce brands that stand out. On Authenticity and Emotion The established platforms for digital marketing have […]
Clutch Names Dogtown Media One of L.A.’s Top App Developers
Every year, the Washington, D.C.-based research firm Clutch releases their findings on the best mobile app developers in various major markets. The criteria include the company’s specific areas of focus, experience, client satisfaction, industry recognition, and market presence. Clutch’s analysts perform highly detailed client interviews to really get a feel for what each app development […]
Lyft Leans Into “Woke” Image In an Attempt to Unseat Uber
As Uber struggles to shake the bad press that has come to define its year so far, its primary competitor Lyft is seizing its moment and trying to move out of a distant second place in the rideshare market. Ever since the #DeleteUber commotion in January, Lyft’s strategy seems to be to present itself as […]
Why Aren’t Developers Chasing the iMessage App Boom?
Messaging apps — which is to say, apps that existing within messaging platforms like iMessage, Line, Messenger, and etc. — have been a huge growth area in the mobile tech industry. Sticker sets alone drove over $250 million in revenue for Line, and Western chat apps have seen similar success stories adding-on services to their […]
Dogtown Media & Craftsman Oyster Shuck a Huge Success
SXSW has rounded out to be a wild experience this year, and our Oyster Shuck event with Craftsman and Mongers Market was no exception. Thanks to everybody who came out to enjoy good food and great drink specials in the Texas sun! We got into app development to make great products, but it can be […]