Building Buzz: Pre-Launch Marketing Strategies for Your Mobile App
Key Takeaways Start Early & Research Deeply: Successful app launches begin weeks (if not months) before release. Conduct thorough market research to define your target audience and unique value proposition. Apps that invest in pre-launch marketing 6–8 weeks ahead see significantly higher day-one retention (up to 30–85% improvements in some studies). Build Pre-Launch Buzz: Create […]
The First 90 Days After App Launch: What to Expect and How to Thrive
After reading this article, you’ll: Understand the critical performance metrics (e.g., retention, churn rate, active users) to closely monitor during the first 90 days after your app’s launch. Learn how to proactively address common challenges and pitfalls that can negatively impact early user engagement and app success. Gain actionable strategies for effectively utilizing user feedback, […]
How to Pre-optimize Your Mobile App Before Launch
This guest-post is courtesy of our partners at Gummicube. While preparing for an app’s launch, it’s key to consider how it’s going to be marketed. Pre-optimization is one way to do just that. Pre-optimization is an App Store Optimization practice where you research and build out the app’s metadata and creative sets in an effort […]
How to Launch Your App: Steps to Build a Mobile App People Will Love
Have you ever had an idea for a mobile app but didn’t know where to start? It’s no secret that the journey from app ideation to launch can be intimidating and strenuous. This is especially the case if you’re not familiar with the nuances of mobile app development and design. Since Dogtown Media first started […]
Ninety-Nine Problems: the Psychology of Mobile App Pricing
Scroll through the Apple App Store or Google Play and you’ll quickly notice that 99% of the top apps have something very conspicuous in common; they’re all priced in 99 cent increments. You don’t have to be a mathematician or iPhone app developer to notice that something’s afoot. While freemium pricing is undeniably on the […]