Google Releases New App Marketing Engine

For mobile app developers, finding a way to get new products noticed by users is one of the greatest challenges in the industry, as the sheer number of apps on the market can make it difficult for a new app to reach a prospective user base. At the same time, users who would otherwise enthusiastically […]

5 Tips for Writing an Outstanding App Store Description

Even the greatest, most ingenious apps on the market need to be promoted properly to reach a customer base. Yet, with thousands upon thousands of software products on sale in Apple’s App Store, the app’s description needs to be carefully crafted to attract the notice of the right shoppers. With that in mind, here are […]

Facebook Jumps into Mobile Gaming World

The juggernaut of social networking is positioned to make a tremendous splash in the mobile gaming world. Facebook recently announced that they are starting a new pilot program to help small and medium-sized mobile gaming developers expand their reach through the network’s global audience. Increasing competition among mobile gaming companies has caused user acquisition costs […]