Calculating the ROI of Your Mobile App: A Framework for Business Owners
After reading this article, you’ll: Understand what ROI is and why it matters for mobile app initiatives, including the basic formula for calculating an app’s return on investment. Learn a step-by-step framework to evaluate your app’s ROI – from identifying all development, marketing, and maintenance costs to quantifying revenue, efficiency gains, and other benefits. Discover […]
Write a Powerful Mobile App Project Brief
Key Takeaways: Start with a solid blueprint: A well-crafted project brief is the blueprint for your mobile app. It bridges the gap between your initial idea and your stakeholders’ understanding, aligning everyone on goals and expectations from the outset. Projects without clear goals and plans are far more likely to fail – in fact, lack […]
How to Conduct Simple User Interviews to See if People Will Actually Use Your Mobile App
Key Takeaways: Validate Before You Build: Early user interviews are a powerful, low-cost way to confirm that your mobile app idea solves a real problem and has genuine demand. Talking directly to potential users can save you from building an app nobody wants, which is a top reason nearly 42% of startups fail. By validating […]
The Real Cost of Building a Mobile App in 2025: A Detailed Breakdown
Key Takeaways: Building a mobile app in 2025 can cost anywhere from tens of thousands to several hundred thousand dollars, depending on the app’s complexity, feature set, platform (iOS, Android, or both), and the development team’s location. Even a simple app with basic features requires a significant investment once you factor in design, development, testing, […]
How to Validate Your Mobile App Idea Before Spending a Dime on Development
Key Takeaways: Avoid Costly Mistakes: Validating your app idea upfront ensures there’s real market demand, so you don’t waste time and money building something nobody wants. In fact, lack of market need is the #1 reason startups fail. Use Low-Cost Tests: There are many zero-to-low-cost validation methods – from market research and customer interviews to […]
10 Questions You Must Ask Before Hiring Any App Developer
Key Takeaways: Experience & Track Record: Verify the developer’s experience in mobile app development and review their portfolio. With only 0.5% of apps achieving market success, a seasoned developer who has delivered similar projects can greatly improve your odds. Process, Communication & Reliability: Ask about their development process, project management, and communication methods. Clear planning […]
The Importance of a Discovery Phase in Ensuring App Project Success
Key Takeaways: Upfront Discovery Prevents Costly Mistakes: Investing time in an early discovery phase clarifies your app’s goals and requirements, greatly reducing costly mid-project changes and overruns. Skipping this step often leads to confusion, rework, and budget blowouts. Aligns Stakeholders & Sharpens Scope: A structured discovery phase aligns all stakeholders on a shared vision and […]
What Businesses Need to Prepare Before Starting a Mobile App Development Project
Article summary: Start with Strategy: Define a clear app vision aligned with your business goals. Conduct market and user research to validate needs and set success metrics before any coding begins. Plan Resources & Tech: Establish your budget, timeline, and team early. Decide on the right technology stack (native vs. cross-platform, iOS vs. Android) that […]
The First 90 Days After App Launch: What to Expect and How to Thrive
After reading this article, you’ll: Understand the critical performance metrics (e.g., retention, churn rate, active users) to closely monitor during the first 90 days after your app’s launch. Learn how to proactively address common challenges and pitfalls that can negatively impact early user engagement and app success. Gain actionable strategies for effectively utilizing user feedback, […]
Using Data Analytics to Identify Your App’s Most Valuable Features
After reading this article, you’ll: Understand the vital role of data-driven decision-making in mobile app development, including how to collect and analyze key metrics like user engagement, retention rates, and feature usage to guide development priorities rather than relying on assumptions or opinions. Learn how to effectively validate feature importance through a combination of A/B […]