Dogs in the Office Increase Productivity and Lower Stress
Companies looking to boost office productivity are paying attention to a trend that started in Silicon Valley startups: dog-friendly work environments. NYC iPhone app developers have been bringing their canine companions to work for years, and now traditional businesses like Blue Cross, among others, are following suit. The result? Lowered stress levels, increased sense of […]
Some of the Biggest Tech Products Started as Side Projects
What do Gmail and Facebook have in common with a Post-It Note? The fact that they all started as side projects. More than any other industry, tech has offered developers and designers the chance to rapidly prototype their ideas — however off-the-wall or unrealistic — and bring them to market with minimal investment. iPhone app […]
How Can I Develop a Profitable App?
Growing your mobile app idea from concept to prototype may be relatively straightforward, but monetizing your app once it’s on the market is a totally different ballgame. In a mobile ecosystem where well over 90 percent of apps fail to generate significant revenue, any mobile app developer with industry experience can tell you that monetization […]
Eat, Sleep, Code, Recharge: Downtime Matters for Developers
The iPhone app development community, more so than other industries, places an extremely high value on efficiency and commitment to the craft. The ideal coder spends virtually every waking moment working through difficult engineering challenges and building digital products. The ideal mobile app coder doesn’t waste time cooking — instead, they drink soylent. They don’t waste […]
Decoding Healthcare: Congress Pushing for Medtech Progress
iPhone app developers have been pushing for MedTech for years. The value modern, mobile software offers in the healthcare arena is obvious, especially considering the US medical industry’s reputation for high bureaucracy and steep costs. While the vast majority of American don’t know about it, Congress has been slowly but surely pushing for MedTech advances […]
Project ECHO Is Revolutionizing Rural Healthcare in the US
Approximately a quarter of the US population lives in rural areas, yet 90% of doctors practice in urban areas. For rural patients, the result can be disastrous — especially for low-income patients who can’t afford to travel hundreds of miles to meet with specialists in urban areas. Chronic disease sufferers often have to settle for […]
Don’t Start with the Sales Funnel: Start with the Value
“Value-added marketing” is a big buzzword in the mobile app development community these days. The concept of placing end-user value above all else is buzz-worthy for good reason: in the post-advertising mobile ecosystem, generating sales has less to do with exposure and more to do with gaining trust than ever before. …And the best way […]
The Importance of Scalability in Minimum Viable Products
Validating a business model is more important than ever for startups in today’s mobile app marketplace. Over a thousand apps are added to the Apple App Store alone every day, meaning stiff competition for even the most cutting-edge concepts. iPhone app developers have to remain flexible and nimble as they build out a minimum viable […]
Entrepreneurs vs Appreneurs: What Makes Startups Different
If you keep up with the tech scene, chances are you’ve heard the term “appreneur.” While it’s often used interchangeably with “entrepreneur,” mobile businesses are actually radically different from other entrepreneurial endeavors. That isn’t to say it’s easy. In fact, mobile startups have never faced tougher odds. For those who have the right mix of […]
The Cult of Failure: Why Startup Culture Celebrates Mistakes
One failure is bad. Two is questionable. Three indicates persistence. Beyond that? Unstoppable. One of the most confusing things about startup culture, from an outsider’s perspective, is the tendency to celebrate failure. Just browse Medium, Twitter, or anywhere else where iPhone app developers and entrepreneurs air their opinions, and you’re sure to come across dozens […]