Using Data Analytics to Identify Your App’s Most Valuable Features
After reading this article, you’ll: Understand the vital role of data-driven decision-making in mobile app development, including how to collect and analyze key metrics like user engagement, retention rates, and feature usage to guide development priorities rather than relying on assumptions or opinions. Learn how to effectively validate feature importance through a combination of A/B […]
Fighting Churn: Localytics Solves Problem for App Industry
Getting users to download an app is notoriously difficult for San Francisco mobile app developers. Getting them to stick around for the long haul is even trickier. Even an enthusiastic user has dozens of other apps competing for their digital attention span, and the average app loses around 80 percent of signups. The “churn” in […]