Machine Learning Has Huge Potential for B2B Marketers
For a while now, business-to-consumer (B2C) businesses have been racing to incorporate machine learning (ML) into their sales and marketing campaigns. In contrast, business-to-business (B2B) organizations have been slower to adopt this subset of artificial intelligence (AI) into their own customer-facing functions. But this will soon change. B2B companies have seen the benefits and possibilities […]
How Machine Learning Is Changing Marketing
Machine learning is going to change every industry. Want to know how it will affect yours and how you can start using it? Download our Free Machine Learning Whitepaper right now! Data is the new oil. Its return on investment is high, and having more is always better — if you know how to use it. In […]
Buying Music Rights May Be Facebook’s Ticket to Beat YouTube
As app developers know, Mark Zuckerberg will not rest until Facebook is a one-stop online media powerhouse. So how is Facebook going to beat YouTube, one of its biggest rivals for our attention spans (not to mention advertising dollars)? In addition to its new video tab Watch, the platform is trying to broker a deal […]
Google Continues Its Seemingly Impossible Growth Streak
The sheer scale of Google’s operations continues to boggle the minds of Android app developers. Nobody thinks of the behemoth as just a search engine anymore — even the most tech illiterate among us know that the company’s vast operations extend into every facet of tech imaginable: mobile, research, life sciences, investment, and beyond. Google […]
Facebook’s Original Streaming Content Is In the Works
The San Francisco mobile app development community has long known about Facebook’s interest in launching streaming content, but until now details were scant. Plans to showcase original content at the F8 developers conference in April and the Cannes Lions advertising festival earlier this month fell through, leaving the tech industry to wonder if the social […]
Google Vows Change After Ad Firms Exit Over Offensive Videos
Mobile app developers who have found themselves lost in a YouTube hole can attest to the existence of the platform’s dark corners. Really you don’t have to plunge all that far to find vile content — just look at the comments on even the most innocuous videos (although you’d be better off if you didn’t). […]
How to Tailor Ad Content on Facebook vs Google Adwords
Facebook ads have quickly eclipsed Google Adwords as the mobile app developer’s go-to choice for engaging with potential users. That doesn’t mean they’re the superior option in all cases, however. In this post we’ll unpack the motives users have on either platform, and how you can leverage these motives to deliver useful, timely ad content. […]
App Developers Surprised as Ad Blockers Axed on Google Play
It’s no secret to Android app developers that Google has a stake in the ad industry. Still, the tech company’s move to pull ad-blocking apps from the Google Play store this month still ruffled some feathers as consumer demand for ad-blocking capability has driven development of native browser support in the Samsung Internet Browser, Apple’s […]