On-demand Service Startups Start Targeting the Suburbs
Food delivery startup Farm Hill announced their intention to expand into San Francisco last week, which doesn’t sound like hot news until you look at the context — specifically, the expansion “into” rather than “out of” a city. Farm Hill is backed by high-profile VCs like SOMA Capital and associated with Standford’s accelerator StartX. Regardless, rather […]
Uber Rushes to Claim the “Uber for X” Startup Market
Uber just made UberRush available publicly to mobile app developers, allowing anyone to build on-demand services on top of Uber’s existing driver and delivery network. The result? A much shorter runway for small startups looking to become “Uber for X.” Rather than sourcing and maintaining their own fleet of drivers or delivery people, developers can pay […]
Freemium Pricing: Can it Work for My App?
In just a few years, freemium pricing for mobile apps has gone from an unusual fringe strategy to the dominant pricing scheme in the mobile app industry. How dominant? Well, in 2014 98% of all app revenue in Google Play came from freemium apps in the form of in-app purchases and monthly subscription fees. Apple […]